Last week HUUB released yet another revolutionary product off the back of their long-term Anemoi project. The latest addition to their growing range of triathlon specific products is a true and tested aerodynamic, time-saving triathlon suit. HUUB noticed the triathlon suit was changing very early on and sought after an ex Mercedes-AMG Petronas aerodynamic performance engineer going by the name of Dan Bigham to help develop the Anemoi tri suit.
Dan’s extensive knowledge of aerodynamics was used to understand what makes a triathlete faster. However, Dan isn’t just about data; he is also passionate about usability and function which comes from being an athlete himself – a 10x national cycling champion and triathlete.
“We wanted to ensure this suit wasn’t just fast on our World and Olympic champions but was fast on every size, shape and speed of rider,” Dan explains. “As is well documented, aerodynamics are incredibly rider specific, and what works for one person may not necessarily work for another. To this end, we strived to develop a suit that worked consistently for every rider we could get our hands on, and not just in a wind tunnel but while riding on a bike. We believe we have achieved this!”
Dan has helped HUUB athletes Alistair Brownlee and David McNamee go faster, not only through positioning and equipment choices but also with the help of the ground-breaking Anemoi Aero Tri Suit.
HUUB’s founder, Dean Jackson, added, “The only way to create something great is to rewrite the rule book and change expectations. Our collaboration with Dan has resulted in a remarkably effective product. The Anemoi Project doesn’t stop here! Yes, we have created an incredibly fast suit, but this is just the beginning of a long-running project. We will keep digging into the interesting world of cycling aerodynamics, utilising what we find to progress our development and bring faster products to you.”
Dean Jackson and Dan Bigham talk about the Anemoi project in more detail on this video:
It is going to cost you £289.99 to get your hands on the fastest tri suit available on the market today. Available in two colour options it features patented Neoprene Trip Technology, Arms Neutral™ design for swim comfort and aero efficiency, and lightweight, quick-drying Coldblack fabric that manages temperatures.